Content Marketing Tutorials

Interested in content marketing, particularly for B2B products?

In this course, we will go through the complete, 4-step content marketing process used by Organic Marketing Analytics both with clients and in our own efforts to drive B2B lead generation efforts.

In this course, we'll answer questions like:

• How to get inside the mind of your market, and build content that really interests them, even it you're in a boring industry

• How to wire together blogs, offers, outreach, metrics and more to build a content marketing system that can systematically improve over time

• What types of content to produce, and what channels to use to promote it

• How to manage a content creation calendar, even if you're not a journalist

• How to find promotional channels and influencers that are interested in your content

• How to tool your process for measurement

• What products and services we use today to get results

The course is structured in 19 video lessons. Each will take around 5 minutes. The entire course clocks in around 35 minutes. So, if you have an hour, you can knock this out over lunch!

*YOU ARE GOING TO GET FROM THIS COURSE*

• Learn the fundamentals of an end-to-end content marketing process for B2B businesses

• Learn how to create interesting content and match content to offers that convert

• Learn how to find industry influencers and identify promotional opportunities

• Learn how to use various products to build the data you need to systematically improve

*WHAT YOU WILL LEARN*

✔ Why do content marketing?

✔ Our success with content marketing

✔ The 4 step content marketing process

✔ Creating interesting, relevant content

✔ What kind of content should you produce?

✔ Building stackable content

✔ Managing content creation with Trello

✔ Publishing content for conversions

✔ Matching content to offers

✔ Publishing, CRM & landing page tools

✔ Why you need to promote

✔ Getting your content in front of your audience

✔ Minimizing friction and maximizing natural ability to rank

✔ Discovering channels and influencers

✔ Learning and improving with metrics

✔ Metrics for each stage of the funnel

✔ Tooling for measurement

*FEATURES*

• Lifetime access to 19 lectures

• A community of 2400+ students learning together!

• Watch courses on the go: video lectures, audio lectures, presentations, articles and anything inside your course.

• Watch courses in offline: Save courses for offline viewing so you can watch them while you're on a plane or subway!

* WHAT PEOPLE ARE SAYING ABOUT THIS COURSE ON UDEMY *

"This is definitely an interesting course for getting a gist of how to manage social media channels. Would be great. Thank you very much, Sir!"

-(Thanh Dao ) ★★★★★

"This course offered by William Flanagan is quite interesting and useful for every one who is looking for developing the content and using it for B 2 B marketing."

-(Dr. Murali Manohar ) ★★★★★

"Good course, handy and easy to follow content"

-(Elaine Montalto ) ★★★★★

Instructed By : Mr. William Flanagan | Growth hacking entrepreneur with 3+ successful ventures

William Flanagan is a nationally recognized marketing expert and leader, regularly speaking at industry events and writing articles and opinions in a number of different industries.

Install the "Content Marketing Tutorials" app now and join over 4 million students who are already learning on Udemy.